Yes they are! You may have seen an interesting article in the Wall Street Journal By Nora Zelevansky about women in their 30s taking steps to keep from “going under the knife” in later years. This is a definite trend at Beautiful Image Anti Aging. More women in their 30s and 40s are trying microcurrent and finding it to be an ideal anti aging treatment that doesn’t pose the risks of invasive procedures.
This excerpt from, “Beyond Botox: New Anti-Aging Treatments That will Leave You Looking Like Yourself”, sums up the driving force behind the trend. According to some in the field, more women in their 30s are adopting long-term strategies to avoid the need for anything drastic decades later. “Everyone in my generation understands that antiaging is a daily routine. You don’t get to a certain age and get a face-lift,” said Lauren Remington Platt, 29, founder of beauty on-demand app Vênsette. “You get a monthly facial, stay out of the sun and use serums. The idea is to look like your best self but still yourself.” Read the full article. (subscription access).
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